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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)

Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden—these guys know their stuff and it works!" — Guy Kawasaki, CEO, Garage Technology Ventures

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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)

by: Thomas Nagle , Reed Holden

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